Apple store memphis12/8/2022 Other priorities include redesigning the stores around use cases for devices and making the stores more inviting to “kids who prefer no human interaction. The new Apple Store at the Shops of Saddle Creek in Germantown opened in its new, fully redesigned location on March 26. Ahrendts likened “The Avenue” section to walking through a “small town and looking into each window.” She indicated Apple was looking to merge online and offline, although that isn’t readily evident in the reviews. Home Shop Contact Donate Home Accessories. All products are made with love in Memphis, Tennessee. In an interview last November at Fast Company’s Innovation Festival, Ms. Visit the official Memphis Rox Online Store to shop tees, gear, and more. Apple Insider said the high ceilings at the Memphis store feature “embedded light panels and recessed spotlights that illuminate product display tables below, arranged to maximize floor space and achieve a sense of openness.” USB ports and electrical outlets on the tables are controlled by motion sensors to pop out automatically.Ī side area, “The Avenue,” with wooden displays enables shoppers to try out headphones and includes shelf space for speakers, watches and other accessories. Much of the other updates seem as expected. Wood: Moving on from clinic white, the prototype features unpainted, wooden tables. A review by Field Agent, the market researcher, found the lack of Apple branding was the main complaint about the Memphis store. Logo-less design: Perhaps the most surprising change is that the iconic Apple logo is nowhere to be seen. Reportedly costing $1.5 million, the screen encased in a black housing fills most of the back wall and shows product videos. The first stand-alone store opened last week in Memphis, while prototypes have opened in malls in upstate New York and overseas.Īccording to reviews, noticeable changes include:įloor-to-ceiling screen: The main visual draw of the prototype is a 37-foot flat panel television facing the traditional all-glass entrance. Also prominently involved in the redesign was chief design officer Jony Ive, who has been with Apple since 1992 and is famed for his minimalist style. Ahrendts, the former Burberry CEO who joined Apple in mid-2014. Many have been wondering how the new concept may evolve to reflect the couture sensibilities or Ms. Apple Stores, already regaled for its top-notch locations, has opened new prototypes that many see as the first inspired by its newish retail chief, Angela Ahrendts.
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